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Reputation Management für CEOs

Reputation Management für CEOs

Wolfgang Griepentrog

21,99 €
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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Gestión y técnicas de gestión
ISBN:
9783658169725
21,99 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Sieben Handlungsfelder im CEO-Reputation-Management.- Der CEO als Marke: CEO-Reputation-Management als Teil der integrierten Unternehmenskommunikation.- Aufbau, Pflege und Weiterentwicklung des guten Rufs auf Top-Ebene.- Infrastruktur eines systematischen CEO-Reputation-Managements.- Spezifische Chancen und Risiken im CEO-Reputation-Management.

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