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Religion as Brand

Religion as Brand

Razieh Mahdieh

141,38 €
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Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2024
Materia
Filosofía de la religión
ISBN:
9781666941548

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Sobre IBD

Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

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