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Relationship Building in Public Relations

Relationship Building in Public Relations

Helen Sissons / Petra Theunissen

301,93 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Estudios de comunicación
ISBN:
9781138183230

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Sobre IBD

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

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