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Reinventing the Latino Television Viewer

Reinventing the Latino Television Viewer

REINVENTING THE LATINO TELEVISPB

Christopher Chaavez / Christopher Chávez

58,66 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2017
Materia
Estudios de comunicación
ISBN:
9781498506656
58,66 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.

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