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Regierungskommunikation in Deutschland

Regierungskommunikation in Deutschland

Jana Heinze

84,93 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Política y gobierno
ISBN:
9783531193090
84,93 €
IVA incluido
Disponible

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Sobre IBD

Die Kommunikationsstrategie gilt als Schlüsselfaktor einer erfolgreichen Umsetzung von Regierungshandeln. Jana Heinze präsentiert eine umfassende Konzeptualisierung und empirische Erfassung der Regierungskommunikation sowohl aus Sicht der Bundes- und Länderministerien als auch der Bürger. Anhand der Gegenüberstellung von Produktion und Rezeption erarbeitet sie umfassende Handlungsempfehlungen für eine gelingende, bürgersensitive Regierungskommunikation. Darüber hinaus zeigt die Autorin verbleibende konzeptionelle und empirische Forschungslücken auf, die als Grundlage für weiterführende Analysen genutzt werden können.

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