Reconstruction of Business English Writing Teaching in China

Reconstruction of Business English Writing Teaching in China

Qing Ma / Xunran Cui / Youguo Duan

131,32 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786630485189
131,32 €
IVA incluido
Disponible

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Sobre IBD

This book explores how business English writing instruction can be reconstructed within the framework of curriculum-based ideological and political education. It traces the theoretical and policy evolution of 'curriculum ideology,' analyzes the unique attributes and current challenges of business English writing, and proposes a three-dimensional integration of language, business, and values. Drawing on the Production-Oriented Approach, constructivism, and Teacher-Student Collaborative Assessment, it designs a systematic teaching framework and presents case clusters for job applications, business letters, company profiles, reports, contracts, and complaints. Three detailed unit cases illustrate classroom implementation. The book also develops technology-enhanced, multi-dimensional evaluation indicators and discusses teacher development, management support, and future prospects in the AI and big-data era. It aims to achieve value-guided, language-integrated writing instruction.

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