Quick Guide Digitale Transformation im Mittelstand

Quick Guide Digitale Transformation im Mittelstand

Florian Ritter / Gordon Müller-Seitz / Jonas Metzger

36,38 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2021
ISBN:
9783658349776
36,38 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Dieses Buch liefert mittelständischen Unternehmen und ihren Entscheidungsträgern praxisnahe Handlungsempfehlungen für die digitale Transformation. Diese Publikation vermittelt innerhalb einer kurzen Lesezeit kompakt die relevantesten Erfolgsfaktoren in den zentralen Bereichen eines mittelständischen Unternehmens bei der Digitalisierung. Zwei empirische Studien untermauern die gesammelten Erkenntnisse, welche durch Best Practice-Beispiele und Kommentare relevanter „Digital Leader' angereichert werden, sodass der Leserin und dem Leser die unmittelbare Anwendung des Erlernten ermöglicht wird.Der InhaltStrategie - Die Digitalisierung effektiv nutzenKundenkontakt und -kommunikation - Die Rolle des Kunden für den UnternehmenserfolgWertschöpfung - Die Digitalisierung als Werkzeug wirtschaftlicher TätigkeitenOrganisation - Veränderungen verstehen und gestalten

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