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¿Qué transmite su marca?

¿Qué transmite su marca?

¿Qué transmite su marca?

Juliana Villalba / Mauricio Toro / Mireya Barón

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Editorial:
INSTITUCIÓN UNIVERSITARIA POLITÉCNICO GRAN COLOMBIANO
Año de edición:
2013
Materia
Estudios de comunicación
ISBN:
9789588721002
11,39 €
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Sobre IBD

En momentos en que la innovación es un concepto cada vez más usado en el mundo académico, empresarial, comunicativo y social, y que se muestra por algunos como la condición de éxito en el mundo de la administración, un grupo de empresarios, académicos y semilleros de estudiantes de diferentes áreas del saber nos reunimos en diversas agendas de trabajo a discutir posiciones sobre cómo un microempresario colombiano entiende la innovación, pero, sobre todo, nos preguntamos, cómo la comunica a su co 4

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