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Quality of Services at Events

Quality of Services at Events

Elisab... de Loudes de Oliveira P. C. S / Raphaella C Rodrigues

70,97 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786206841678
70,97 €
IVA incluido
Disponible

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Sobre IBD

In recent years, events have become an important tool and one of the best investments for organizations, as they are an efficient and entertaining means of communication between employees, partners, and customers, bringing more effective results. Aware of the gaps in the quality of event services, this work aims to show how marketing can help event professionals gain a deeper understanding of the gaps in the quality of event services and how they can help optimize event excellence on the world stage.

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