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Qualitative Methods in Business Research

Qualitative Methods in Business Research

Qualitative Methods in Business Research

Anne Kovalainen / Päivi Eriksson

143,52 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2015
Materia
Gestión y técnicas de gestión
ISBN:
9781446273395
143,52 €
IVA incluido
Disponible

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Sobre IBD

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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Otros libros del autor

  • Qualitative Methods in Business Research
    Anne Kovalainen / Päivi Eriksson
    Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. ...