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Public Relations Management

Public Relations Management

Cassandra Young

181,24 €
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Consulta disponibilidad
Editorial:
ML Books International - IPS
Año de edición:
2016
Materia
Estudios de comunicación
ISBN:
9781682851050

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Sobre IBD

Public relations has emerged as a distinct field in the recent years. It focuses on presenting a positive image of a corporate or individual among public, investors, stakeholders, customers, etc. This book on public relations management covers significant topics like ethics, audience targeting, social media marketing, etc. It is a collective contribution of a renowned group of international experts. For all those who are interested in public relations management, this text can prove to be an essential guide.

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