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Public Relations in China

Public Relations in China

D. Wolf

48,09 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Gestión: liderazgo y motivación
ISBN:
9781349694679
48,09 €
IVA incluido
Disponible

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Sobre IBD

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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