Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity

Sian Rees

268,29 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
ISBN:
9780367077655

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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