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Public Interest Communications

Public Interest Communications

Angela Bradbery / Ann Searight Christiano

267,53 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Estudios de comunicación
ISBN:
9781032531922

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Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.

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