Kathleen A. Cook / Air University (U.S.). Air War College
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Using 'truth as a weapon' ... an edgy concept from a combat-tested general officer who has been an attack planner, Joint Task Force commander, director of an Air Operations Center, and twice a Joint Force Air Component Commander. As such, U.S. Air Force Lieutenant General David Deptula clearly understands the challenges of modern warfare and clearly enunciates through his comment the need for change in the way the Department of Defense views Public Affairs (PA). In fact, a few short years ago, it was inconceivable for PA practitioners, much less warfighting commanders, to consider PA an instrument of power. Today, senior combatant commanders understand that war-winning hinges on the success of an operationally integrated and synchronized strategic communication process, one that recognizes the complementary and galvanizing effects PA, IO, Defense Support to Public Diplomacy, and Civil Affairs have if properly integrated. This synergistic concept will require serious collaboration among practices that have traditionally walked on different sides of the street and avoided contact at all costs.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.