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Psychophysiological Measurement and Meaning

Psychophysiological Measurement and Meaning

Paul Bolls / Robert F. Potter

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Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Estudios de comunicación
ISBN:
9780805862867

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This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area.

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