Produktwechsel als Problem im Konzept der Mass Customization

Produktwechsel als Problem im Konzept der Mass Customization

Michael Slamanig

89,22 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
ISBN:
9783834926463
89,22 €
IVA incluido
Disponible

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Sobre IBD

Auf der Grundlage einer umfangreichen theoretischen Analyse sowie einer explorativen empirischen Untersuchung weist Michael Slamanig nach, dass der Produktwechsel in verschiedenen Branchen mit kundenindividueller Serien-/Massenproduktion, z.B. der Automobil- und Elektronikindustrie, ein erfolgskritisches Managementproblem darstellt. Auf Basis der identifizierten Defizite entwickelt der Autor anschließend Gestaltungsempfehlungen für das Produktwechselmanagement in der industriellen Praxis.

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