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Produktinnovationsmanagement in Versicherungsunternehmen

Produktinnovationsmanagement in Versicherungsunternehmen

Peter Vielreicher

72,60 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1995
Materia
Economía
ISBN:
9783409188227
72,60 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
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Sobre IBD

Produktinnovationen zählen vor allem im industriellen Sektor zu den Schlüsselfaktoren des Unternehmenserfolgs. Peter Vielreicher untersucht, auf welche Art und Weise Produktinnovationen speziell in Versicherungsunternehmen gezielt hervorgebracht werden können. Der Autor erarbeitet und analysiert Ansatzpunkte für die systematische Gestaltung und die organisatorische Umsetzung des Produktinnovationsprozesses.

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