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Produktinnovation in der Medienindustrie

Produktinnovation in der Medienindustrie

Lutz Köhler

91,12 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Obras de teatro, textos teatrales
ISBN:
9783824482825
91,12 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Lutz Köhler entwickelt ein Rahmenkonzept für Produktplattformen, das es Medienunternehmen erlaubt, ihre Produkte zu modularisieren, um so die Komponenten von Medienprodukten mehrfach zu nutzen. Er diskutiert ein Prozessmodell, das es ermöglicht, eigene, projektspezifische Produktinnovationsprozesse zu entwerfen, und zeigt abschließend auf, wie Medienunternehmen mit Hilfe von Projektnetzwerken neue Produkte in zwischenbetrieblicher Zusammenarbeit entwickeln können.

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