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Produktindividualisierung

Produktindividualisierung

Frank Jacob

72,47 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1994
Materia
Economía
ISBN:
9783409137836
72,47 €
IVA incluido
Disponible

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Sobre IBD

Frank Jacob zeigt auf, daß Produktindividualisierung als typisch insbesondere für industrielle Anbieter auf Business-to-Business-Märkten angesehen werden kann, und belegt dies empirisch. Anschließend wird das Instrumentarium, das einem betrieblichen Entscheider für die Gestaltung individualisierter Marktleistungen zur Verfügung steht, aufbereitet und systematisiert. Verzeichnis: Produktindividualisierung kann als typisch insbesondere für industrielle Anbieter auf Business-to-Business-Märkten angesehen werden. Es wird ein Instrumentarium, das einem betrieblichen Entscheider für die Gestaltung individualisierter Marktleistungen zur Verfügung steht, aufbereitet und systematisiert.

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