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Product Strategy for High Technology Companies

Product Strategy for High Technology Companies

Michael McGrath

60,75 €
IVA incluido
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Editorial:
McGraw-Hill
Año de edición:
2000
Materia
Estrategia empresarial
ISBN:
9780071362467

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Sobre IBD

One of the key determinants of success for today’s high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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