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Problematiche relative alla pubblicità su dispositivi mobili

Problematiche relative alla pubblicità su dispositivi mobili

Jino Ramson / S. Senith

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786209031687
60,20 €
IVA incluido
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Sobre IBD

Le nuove tecnologie hanno contribuito ulteriormente a raggiungere meglio i consumatori in termini di frequenza e impatto della pubblicità. Uno dei nuovi modi per raggiungere il pubblico target nel mondo odierno è il marketing mobile. L’elevato tasso di penetrazione dei dispositivi mobili tra i consumatori offre inoltre alle aziende l’opportunità di utilizzare questo mezzo per trasmettere messaggi pubblicitari ai consumatori. Ciò induce varie aziende a utilizzare i dispositivi mobili come strumento di marketing. Il telefono cellulare consente agli inserzionisti di fornire informazioni molto mirate e tempestive al loro pubblico di riferimento e si è affermato come uno dei mezzi pubblicitari più importanti.

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