Pricing strategies in Pharmaceutical Companies

Pricing strategies in Pharmaceutical Companies

Bahman Bijani / Mehdi Zarrin

104,00 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786206843269
104,00 €
IVA incluido
Disponible

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Sobre IBD

The purpose of this study is to explore the pricing strategies that pharmaceutical companies using in order to set their prices along with the elements (determinants) that influence these strategies. So we want to find common strategies and major factors that affect them. Also the relationship between important elements on the pricing decision and common strategies is another purpose of our study. We had four research questions about common pricing strategies, influencing factors and their importance and the relationship between factors and strategies.

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Otros libros del autor

  • Pricing strategies in Pharmaceutical Companies
    Bahman Bijani / Mehdi Zarrin
    The purpose of this study is to explore the pricing strategies that pharmaceutical companies using in order to set their prices along with the elements (determinants) that influence these strategies. So we want to find common strategies and major factors that affect them. Also the relationship between important elements on the pricing decision and common strategies is another p...
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    84,78 €