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Preiswahrnehmung von Dienstleistungen

Preiswahrnehmung von Dienstleistungen

Florian Siems

90,38 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Economía
ISBN:
9783409123778
90,38 €
IVA incluido
Disponible

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Sobre IBD

Florian Siems leitet theoriegestützt Hypothesen zu Wirkungsbeziehungen zwischen der Preiswahrnehmung und Kundenzufriedenheit und Kundenbindung ab und überprüft sie kausalanalytisch. Abschließend präsentiert der Autor Implikationen für Wissenschaft und Praxis und stellt ein Mess- und Steuerungskonzept vor.

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