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Preispolitik für Leistungsverbunde im Business-to-Business-Marketing

Preispolitik für Leistungsverbunde im Business-to-Business-Marketing

Christian Friege

60,21 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1995
Materia
Economía
ISBN:
9783824462490
60,21 €
IVA incluido
Disponible

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Sobre IBD

Der Autor erklärt sowohl die grundlegenden Handlungsalternativen für die Preissetzung auf Business-to-Business-Märkten als auch die Faktoren, die die Effizienz des verbundenen Angebots von Sach- und Dienstleistungen beeinflussen.

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