Inicio > Literatura y estudios literarios > Obras de teatro, textos teatrales > Preisorientierte Markenwertmessung
Preisorientierte Markenwertmessung

Preisorientierte Markenwertmessung

J. Rgen Maretzki / Jurgen Maretzki

72,36 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Obras de teatro, textos teatrales
ISBN:
9783824473021
72,36 €
IVA incluido
Disponible

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Sobre IBD

Jürgen Maretzki analysiert die Funktion des Preises als Indikatorvariable des Markenwertes und stellt zwei theoretisch fundierte, valide Messverfahren zur preisorientierten Markenwertmessung auf Basis von Paneldaten vor.

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