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Preismanagement im Privatkundengeschäft von Banken

Preismanagement im Privatkundengeschäft von Banken

Marc Oliver Blahusch

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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Finanzas
ISBN:
9783834935168
120,35 €
IVA incluido
Disponible

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Sobre IBD

Die Arbeit bezieht sich auf das Passiv- und Dienstleistungsgeschäft von Banken mit „face-to-face'-Kundenkontakt (keine Direktbanken) in Österreich, Deutschland und der Schweiz. Zunächst analysiert die Arbeit die kunden- und bankseitigen Aspekte des Bankpreismanagements und untersucht den Status Quo in der Branche. Dies betrifft Preisstrategien, Ansatzpunkte und Gestaltungsmöglichkeiten des Preismanagements sowie den Pricing-Prozess. Es wird der wichtige Schritt vollzogen, systematisch die Ansatzpunkte aus der Behavioral Pricing-Forschung (Kundensicht) mit den Gestaltungsmöglichkeiten von Banken im Preismanagement zu verbinden.

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