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Preiscontrolling

Preiscontrolling

Andreas Florissen

90,37 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Obras de teatro, textos teatrales
ISBN:
9783824482634
90,37 €
IVA incluido
Disponible

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Sobre IBD

Andreas Florissen verknüpft empirische Aussagen der Preisforschung über Problemfelder im Preismanagement mit allgemeinen verhaltenswissenschaftlichen Aussagen zu Begrenzungen im Handeln ökonomischer Akteure. Um Defizite im Preismanagement zu beheben bzw. zu reduzieren, erarbeitet er eine Preiscontrollingkonzeption, die auf dem Controllingverständnis der Rationalitätssicherung der Führung basiert.

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