Praktyki społeczno-środowiskowe w relacji moda-konsumpcja-zrównoważony rozwój

Praktyki społeczno-środowiskowe w relacji moda-konsumpcja-zrównoważony rozwój

Silvana Chiaretto

58,34 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208543617
58,34 €
IVA incluido
Disponible

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Sobre IBD

Celem niniejszego badania było przeanalizowanie, w jaki sposób praktyki społeczno-środowiskowe wspierają relację moda-konsumpcja-zrównoważony rozwój i jaki wpływ mają na biznes postrzegany przez menedżerów firm działających w segmencie mody. Przeprowadzono opisowe badanie jakościowe z wykorzystaniem wielu przypadków w pięciu organizacjach działających w Belo Horizonte. Dane zebrano za pomocą częściowo ustrukturyzowanych wywiadów poddanych analizie treści. Wyniki pokazują, że wpływ analizowanej relacji jest postrzegany bezpośrednio pod względem wzmocnienia marki i zwrotu z mediów, a pośrednio pod względem zmian w zwiększonej konsumpcji.

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