Positionierung und Interaktion

Positionierung und Interaktion

Stefan Roth

60,29 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Economía
ISBN:
9783824470266
60,29 €
IVA incluido
Disponible

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Der Autor entwickelt ein dynamisches Positionierungsmodell, das die lokalen Interaktionen der Wettbewerber über eine Sequenz von Perioden aufzeigt. Die Simulation dieser Interaktionen verdeutlicht die individuellen Positionierungspfade der Wettbewerber und die Entwicklung des Marktes.

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