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Popularizing Science in the Digital Era

Popularizing Science in the Digital Era

Sichen Xia

77,71 €
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Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Lingüistica
ISBN:
9781032263656
77,71 €
IVA incluido
Disponible

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Sobre IBD

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

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Otros libros del autor

  • Popularizing Science in the Digital Era
    Sichen Xia
    This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic a...