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Political Marketing in Retrospective and Prospective

Political Marketing in Retrospective and Prospective

 

268,53 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Política y gobierno
ISBN:
9780415627337

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field.This book was published as a special issue of the Journal of Political Marketing.

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