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Political Campaigning, Elections and the Internet

Political Campaigning, Elections and the Internet

Darren Lilleker / Nigel Jackson

180,27 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Política y gobierno
ISBN:
9780415572187

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Sobre IBD

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.

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