Inicio > Lenguas > Lingüistica > Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising

Pictorial Metaphor in Advertising

Charles Forceville

98,98 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1998
Materia
Lingüistica
ISBN:
9780415186766
98,98 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

Artículos relacionados

  • User-Centered Computer Aided Language Learning
    Giorgos Zacharia / Panayiotis Zaphiris
    ...
  • Deep Learning for Natural Language Processing
    Marco Antonio Valenzuela-Escárcega / Mihai Surdeanu
    ...
    Disponible

    50,08 €

  • Deep Learning for Natural Language Processing
    Marco Antonio Valenzuela-Escárcega / Mihai Surdeanu
    ...
  • Lecciones sobre espinosa medrano
    Luis Jaime Cisneros Vizquerra
    La obra de Juan de Espinosa Medrano, apodado en su tiempo «El Lunarejo» (c. 1629-1688), fue uno de los mayores focos de interés académico de Luis Jaime Cisneros (1921-2011). En 1980 aparecieron sus primeros trabajos dedicados a estudiar los textos capitales de Espinosa Medrano (el Apologético en favor de don Luis de Góngora, la Panegírica declamación por la protección de las ci...
    Disponible

    17,63 €

  • Lyre Book
    Matthew Kilbane
    Redefines modern lyric poetry at the intersection of literary and media studies.In The Lyre Book, Matthew Kilbane urges literary scholars to consider lyric not as a genre or a reading practice but as a media condition: the generative tension between writing and sound. In addition to clarifying issues central to the study of modern poetry--including its proximity to popular song...
    Disponible

    50,84 €

  • Translation-mediated Communication in a Digital World
    David Ashworth / Minako O’Hagan
    The Internet is accelerating globalization by exposing organizations and individuals to global audiences. This in turn is driving teletranslation and teleinterpretation, new types of multilingual support, which are functional in digital communications environments. The book describes teletranslation and teleinterpretation by exploring a number of key emerging contexts for langu...
    Disponible

    45,19 €

Otros libros del autor

  • Visual and Multimodal Communication
    Charles Forceville
    Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematical...