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Pictorial Metaphor in Advertising

Pictorial Metaphor in Advertising

Charles Forceville

94,92 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1998
Materia
Lingüistica
ISBN:
9780415186766
94,92 €
IVA incluido
Disponible

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Sobre IBD

Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

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Otros libros del autor

  • Visual and Multimodal Communication
    Charles Forceville
    Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematical...