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Philosophy of Communication of Social Media Influencer Marketing

Philosophy of Communication of Social Media Influencer Marketing

Kati E. Sudnick

121,99 €
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Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2023
Materia
Estudios de comunicación
ISBN:
9781666920789

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  • Librería Samer Atenea
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Sobre IBD

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.

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