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Perspektiven mobiler Kommunikation

Perspektiven mobiler Kommunikation

 

54,36 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Estudios de comunicación
ISBN:
9783531163161
54,36 €
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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Das Mobile Telefon ist heutzutage nicht nur ein Endgerät, um Gespräche zu führen, sondern es eroberte mittlerweile anfänglich noch für unvorstellbar gehaltene Bereiche der Wirtschaft (z.B. virales Marketing, Werbung), des medialen Einsatzes (Musik, Film, TV, Radio), des Organisationsmanagements, der Politik, der globalen Kommunikation, der cross-medialen Verbindungen, bis hin zu Veränderungen des Zeit-Raum-Konzeptes.Um die breite Palette seiner Anwendungsbereiche anzusprechen, haben sich die Dozenten der FH St. Pölten (Österreich), Studiengang Medienmanagement und der Universidad Católica San Antonio aus Murcia (Spanien), Fakultät der Gesellschaftswissenschaften und Kommunikationen, dazu entschlossen, ihre eigenen Forschungsschwerpunkte mit der mobilen Telefonie als Hauptthema zu verbinden.

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