Percepções de risco e utilidade na economia 4.0

Percepções de risco e utilidade na economia 4.0

Arturo Sanchez Sanchez / Cruz García Lirios / Javier Carreón

74,69 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Gestión y técnicas de gestión
ISBN:
9786206545590
74,69 €
IVA incluido
Disponible

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O leitor perceberá que o comércio eletrónico, representativo da economia 4.0, é gestado a partir da perceção de utilidade e da expetativa de risco. Ambas coexistem como determinantes das decisões de compra e venda, bem como do uso intensivo de tecnologias, dispositivos e redes electrónicas. As estruturas factoriais exploratórias que o livro apresenta como resultado de pesquisas em contextos latino-americanos são o início do estudo da fusão entre tecnologia e utilizadores. Trata-se da emergência de utilizadores da Internet capazes de realizar uma nova economia em cada mensagem, imagem ou dado.

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