People Don’t Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

People Don’t Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

Martin Butler

24,66 €
IVA incluido
Disponible
Editorial:
Management Books 2000 Ltd
Año de edición:
2005
ISBN:
9781852524975
24,66 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

Artículos relacionados

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
  • E-Commerce for Organizational Development and Competitive Advantage
    As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development. With the growing...
  • Innovations in SMEs and Conducting E-Business
    Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services, and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportu...
  • Trust in E-Services
    Ronggong Song
    ...
  • OPEN
    Ana Maria Muñoz
    OPEN is less how-to build and more how-to be.Opening a store, or starting any business, isn’t just about products and sales-it’s about opening yourself up to immense personal growth, whether you realize it or not.After five years of owning, operating, and eventually closing her dream brick-and-mortar store, Ana Maria Muñoz discovered that the greatest lessons weren’t about merc...
    Disponible

    15,12 €

  • Customer Experience in Fashion Retailing
    Bethan Alexander
    Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. ...

Otros libros del autor

  • The Queens of Kaboom
    Martin Butler
    When murder is in the air, the MacGuffin Sisters take flight.Recruited by WI-5, the British Women’s Intelligence Service, three thrill-seeking sisters go undercover on the set of the latest Dynamite McQueen adventure film. But beneath the swinging sixties glamour lies danger as they uncover an audacious plot targeting the Queen of England and the 1966 World Cup Final at Wembley...
    Disponible

    14,75 €

  • Shyness
    Martin Butler
    Do certain situations make you so anxious that you go out of your way to avoid them?For example, you might get nervous about calling a stranger or making a medical appointment. Your mind might go blank whenever an attractive person smiles at you. Or you might even decline a job opportunity just because it involves talking to a lot of new people.If this sounds like you, you prob...
    Disponible

    16,03 €

  • It’s Not About Us - It’s All About Them
    Martin Butler
    Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime’s work into 50 Steps for true customerexcellence. Packed with examples, anecdotes, and quotes from top retai...
    Disponible

    21,33 €

  • The Art of Being Chosen
    Martin Butler
    The top retailers in the world, from Aldo to Zara, explain their strategies for success. Based on interviews with 54 of the best known names in global retailing. ...
    Disponible

    21,55 €

  • The Stuart Court Masque and Political Culture
    Martin Butler
    ...
  • Theatre and Crisis 1632 1642
    Martin Butler
    ...
    Disponible

    66,22 €