Penser la consommation

Penser la consommation

Omar Benjeloun Andaloussi / Rachid Boudri

18,21 €
IVA incluido
Disponible
Editorial:
Editions L’Harmattan
Año de edición:
2025
ISBN:
9782336540061
18,21 €
IVA incluido
Disponible

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Sobre IBD

Penser la Consommation, coécrit par Rachid Boudri et Omar Benjelloun Andaloussi, explore les mécanismes psychologiques, sociologiques et marketing de la consommation contemporaine. En intégrant des concepts comme la Consumer Culture Theory (CCT) et la prosommation, l’ouvrage analyse le rôle des émotions et des dimensions symboliques dans l’expérience client, dépassant les modèles traditionnels. Destiné aux universitaires, chercheurs et praticiens, ce livre propose une réflexion nuancée sur les motivations des consommateurs et invite à repenser le marketing dans un contexte marqué par des enjeux éthiques et sociétaux. Une ressource essentielle pour comprendre et adapter les stratégies face aux mutations actuelles.

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