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Para além das fronteiras

Para além das fronteiras

Pratibha Gupta / Sunil Kakkar

131,22 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Gestión y técnicas de gestión
ISBN:
9786209894183
131,22 €
IVA incluido
Disponible

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Sobre IBD

Num mundo cada vez mais interligado, o turismo transformou-se numa força poderosa que molda economias, culturas, ambientes e relações globais. Para além das fronteiras: A Comprehensive Guide on World Tourism oferece uma exploração rigorosa, perspicaz e prática deste sector dinâmico, abordando tanto as suas oportunidades como os seus desafios no século XXI.Este livro apresenta uma compreensão holística do turismo, integrando fundamentos teóricos com práticas industriais contemporâneas, perspectivas políticas e estudos de casos do mundo real. Examina as principais dimensões do planeamento turístico, do desenvolvimento de destinos, das estratégias de marketing, da sustentabilidade, da governação, da transformação digital e das tendências globais emergentes, proporcionando aos leitores um quadro completo e orientado para o futuro.Com especial ênfase no turismo sustentável e responsável, na participação da comunidade, no desenvolvimento rural e do património e no crescimento inclusivo, o livro destaca a forma como o turismo pode servir de catalisador para o progresso socioeconómico - particularmente nas economias em desenvolvimento.

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