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Os 10 Mandamentos da Propaganda

Os 10 Mandamentos da Propaganda

Bob Garfield

13,47 €
IVA incluido
Disponible
Editorial:
Grupo Editorial Pensamento
Año de edición:
2007
Materia
Ficción moderna y contemporánea
ISBN:
9788531609589
13,47 €
IVA incluido
Disponible

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Sobre IBD

Bob Garfield é simplesmente o crítico de propaganda mais bem influente do mundo. E neste livro ele está bufando de raiva, brandindo a caneta como uma espada flamejante e golpeando sem clemência tudo o que vê de ruim no mundo da propaganda - grosserias, excessos, produções ordinárias, mediocridade, irresponsabilidade e desrespeito pelo consumidor. Entre comentários mordazes e citações de fracassos do mundo da propaganda, Garfield também descreve as regras da boa propaganda - questões de bom senso muitas vezes esquecidas entre o brainstorm inicial e a ’advertrocidade’ final. Este livro é uma cartilha, uma coleção de estudos de caso, uma reflexão séria e um exercício hilariante de pancadaria jornalística.

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