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Organising User Communities for Innovation Management

Organising User Communities for Innovation Management

Celine Schulz

66,88 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Gestión y técnicas de gestión
ISBN:
9783834920843
66,88 €
IVA incluido
Disponible

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Sobre IBD

Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

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