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Organisationskommunikation

Organisationskommunikation

Nikodemus Herger

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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Estudios de comunicación
ISBN:
9783531141916
96,73 €
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Sobre IBD

Der Band erschließt erstmalig die Organisationskommunikation aus funktionaler und interdisziplinärer Perspektive. Die Public Relations und die Marktkommunikation werden unter Beibehaltung ihrer spezifischen Funktionalität zu einer organisationalen Managementfunktion aufgebaut. Auf empirischer Grundlage wird Basiswissen für gewinnorientierte Unternehmen, Nonprofit-Organisationen und die öffentliche Verwaltung präsentiert.

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