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Orchestrating Public Opinion

Orchestrating Public Opinion

Paul Christiansen

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Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Antropología social y cultural, etnografía
ISBN:
9789462981881

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This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn’t simply one element in the presentation of an ad’s message - it’s the dominant factor, more important than images, words, or narration.

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