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Online Political Communication

Online Political Communication

Gianluca Giansante

66,68 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Política y gobierno
ISBN:
9783319366616
66,68 €
IVA incluido
Disponible

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Sobre IBD

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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