Online-Journalismus

Online-Journalismus

Gabriele Hooffacker

35,80 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Prensa y periodismo
ISBN:
9783658296636
35,80 €
IVA incluido
Disponible

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Die fünfte Auflage des Handbuchs liefert Tipps und praktische Anleitungen zum Texten für Internet und Intranet, zu Bewegtbild und Podcast, Sozialen Netzwerken und Communitys, Formen und Formaten des Mediums sowie zu den Abläufen im Content-Management. ​Wie wird man Online-Journalist? Wo arbeiten Online-Journalisten? Was müssen sie beherrschen: an journalistischem Handwerk, an Internet-Kenntnissen, an Online-Recht? Wie textet man Teaser? Wie bindet man Useraktivitäten ein? Welche Rolle spielen Audio und Video im Rahmen des crossmedialen Webangebots? Wie sorgt man dafür, dass der Content auch gefunden wird (Suchmaschinenoptimierung)?

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