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Online-Gemeinschaften als Geschäftsmodell

Online-Gemeinschaften als Geschäftsmodell

Johannes Hummel

96,82 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Obras de teatro, textos teatrales
ISBN:
9783835001039
96,82 €
IVA incluido
Disponible

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Sobre IBD

Johannes Hummel erläutert die ökonomischen und sozialen Grundlagen von Online-Gemeinschaften und gibt - auf der Basis von fünf umfangreichen Fallstudien - konkrete Empfehlungen für ihre Gestaltung und Führung. Der Autor zeigt, wie im Internet soziales Kapital erfolgreich in ökonomisches Kapital gewandelt werden kann.

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