Omnicanalidad para el cliente

Omnicanalidad para el cliente

Pablo Cartea

54,44 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2021
ISBN:
9786139439089
54,44 €
IVA incluido
Disponible

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Sobre IBD

En un mundo en constante cambio, los negocios se deben centrar en buscar dar una mejor experiencia de compra a los clientes. En este contexto la Omnicanalidad juega un rol fundamental en el Mind-Set necesario para tener exito en el mundo de los negocios que viene.Despues de mas de 20 años de experiencia empresarial en empresas de Consumo Masivo (CPG - FMCG), Retail y Comercio Internacional, el autor captura conceptos claves mandatorios para el escenario de juego en el día de hoy y los días por venir. Este libro aborda los conceptos primordiales necesarios para llevar adelante el concepto de Omnicanalidad como un movimiento y plán estratégico. El futuro de los negocias está entre nosotros y se llama Omnicanalidad.

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