Omni-Channel Retail and the Supply Chain

Omni-Channel Retail and the Supply Chain

Paul Myerson

78,50 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
ISBN:
9780367641979

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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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