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Oltre l’arcobaleno

Oltre l’arcobaleno

Alexander Jacomino / Farrel Somarriba / Leticia Carbajal

50,67 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Psicología
ISBN:
9786208534318
50,67 €
IVA incluido
Disponible

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Oltre l’arcobaleno: la neuroscienza del colore nel design modernoScoprite l’affascinante mondo del colore da una prospettiva unica che unisce scienza, arte e tecnologia. Questo libro invita a esplorare come il colore non solo abbellisca il nostro ambiente, ma influisca profondamente sulle nostre emozioni, decisioni e percezioni.Dai fondamenti della percezione visiva alle strategie di branding, al design delle interfacce e agli ambienti educativi, Beyond the Rainbow è una guida pratica e ponderata. Imparerete come i colori influenzano il nostro comportamento, come i loro significati variano da una cultura all’altra e come possono essere utilizzati per creare esperienze memorabili e trasformative.Attraverso capitoli ricchi di contenuti ed esempi di vita reale, scoprirete:La scienza che sta alla base della percezione del colore e del suo impatto emotivo.Strategie innovative per integrare il colore nel design, nel marketing e nella tecnologia.Il ruolo del colore nella narrazione visiva, nella cultura globale e nella creatività contemporanea.

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